• Ömer Özgür Bozkurt

Business Strategy


Definition: Business strategy can be understood as the course of action or set of decisions which assist the entrepreneurs in achieving specific business objectives.

It is nothing but a master plan that the management of a company implements to secure a competitive position in the market, carry on its operations, please customers and achieve the desired ends of the business.

In business, it is the long-range sketch of the desired image, direction and destination of the organisation. It is a scheme of corporate intent and action, which is carefully planned and flexibly designed with the purpose of:

  • Achieving effectiveness,

  • Perceiving and utilising opportunities,

  • Mobilising resources,

  • Securing an advantageous position,

  • Meeting challenges and threats,

  • Directing efforts and behaviour and

  • Gaining command over the situation.

A business strategy is a set of competitive moves and actions that a business uses to attract customers, compete successfully, strengthening performance, and achieve organisational goals. It outlines how business should be carried out to reach the desired ends.

#Australia #Business #ToDoMode

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With years of experience, we have been doing international trade continuously, securely and customer friendly approaches. We want to reach every point in the world and in the local of Australia. For this reason, we are growing our team day by day.

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